Independent Eye Care

Seven strategies for building your more independent practice

Our goal at Spyglass is to help eye care providers gain or reclaim their independence in practice. We work to provide education that allows you to have greater control over your professional decisions, expand your patient base, and establish yourself as a leader in the field.
Published 5.24.2023

Becoming more independent requires strategic planning, continuous learning, and a focus on providing truly exceptional patient care. If you implement some or all the recommendations below, you can create an independently thriving practice built on a foundation of trust and mutual respect.

Deliver Personalized Care

Every patient is unique and tailoring your services to their individual needs is the first step in fostering that sense of trust and satisfaction. Take the time to understand your patients' concerns, preferences, and lifestyle factors. By offering personalized treatment plans, customizing recommendations, and providing attentive care, you demonstrate that their well-being is your top priority.

Enhance Communication Channels

Open and effective communication is key to building lasting patient loyalty. The eye care industry has been slow to adopt multiple communication channels for their patients, instead relying primarily on phone calls even in 2023. Email, texting, online portals, and social media presence ensures that patients can easily reach you and receive the prompt attention they’re looking for from their trusted healthcare professional.

Focus on Patient Education

Empowering your patients with knowledge about their eye health and preventive measures establishes you as a trusted authority, and helps them make informed decisions which increases patient satisfaction. Offer educational materials, seminars, and workshops to inform patients about common eye conditions, best practices for maintaining healthy vision, and the importance of regular check-ups.

Create a Welcoming Environment

Don’t forget how vital a role your patient’s overall experience plays in building loyalty. Long before patients step into your practice, you want to have created a warm and welcoming atmosphere. Train your staff to provide exceptional customer service, ensuring that patients feel comfortable, respected, and cared for.

Implement a Patient Loyalty Program

A loyalty program can offer incentives, discounts, or exclusive services to patients who consistently choose your practice which encourages repeat visits, referrals, and positive word-of-mouth recommendations.

Specialize in a Niche

By focusing on a specific niche within eye care, such as pediatric optometry, contact lens fitting, or low vision services, you can carve out a unique position in the industry.

Foster Referral Networks

By referring patients to trusted colleagues and receiving referrals in return, you can expand your patient base, gain credibility, and ensure comprehensive care for your patients while maintaining your independence.

Quick Hits:

  • Actively listen to their concerns, address any doubts, and provide clear explanations of diagnoses, treatment options, and procedures. Regularly follow up with patients to show your commitment to their eye health.
  • By demonstrating your expertise and sharing valuable insights, you build credibility and foster patient loyalty.
  • Pay attention to details like comfortable waiting areas, clean facilities, and efficient appointment scheduling to make their visit pleasant and stress-free.
  • Consider sending personalized messages on birthdays or anniversaries to show appreciation and strengthen the patient-provider bond.
  • Specializing allows you to differentiate yourself from competitors and become an expert in a particular area, attracting patients seeking specialized care.

Remember, building independence as an eye care provider takes time, effort, and perseverance. It's essential to keep adapting to changes in the industry, staying patient-centered, and consistently providing high-quality care to build a reputation that allows you to thrive independently.

Steve Alexander
Steve Alexander, Head of Growth
Steve Alexander has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud. For the last two years, Steve has been Head of Marketing and Partnerships at Anagram, an industry leading tech platform driving change in Eye care with the explicit focus of increasing price transparency, private pay business, and improving the lives of patients and the people who serve them.

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