Anagram

Eye exams: medical vs. routine vision in optometry

When does an eye exam cross over from routine to medical (and, as a result, become eligible for medical insurance)? Roxana Vasquez breaks it down here.

Oct 27, 2020

Roxana Vasquez

How East Main Vision Clinic found network freedom

East Main Vision Clinic grew revenue per exam by 20% after dropping managed care. How? Find out here.

Oct 6, 2020

Connor McGann

A call for equity in eyecare

Many agree that an increase in Black or African American doctors with cultural competency is a key component to addressing disparities and bias in the healthcare system, but in order to produce more Black doctors we need more Black students to be successful in their pursuit of the field.

Sep 29, 2020

Dr. Essence Johnson

Optical shop design ideas: Using retail design principles to engage shoppers

Retail layout and visual merchandising principles can help you grow sales at your optical dispensary.

Sep 15, 2020

Connor McGann

How to tell patients you're dropping their vision plan

Time to type up your email telling patients you're going out-of-network? We have a couple templates you can start with right here.

Sep 1, 2020

Connor McGann

How EyeCare for You went out-of-network

What does it look like to drop managed care and become an out-of-network provider? Hear from someone who did it!

Aug 25, 2020

Connor McGann

Eye care marketing: Mastering optical patient acquisition online

Your digital marketing strategy will help you capture more patients online. Here's how to build a successful practice marketing plan.

Aug 18, 2020

Connor McGann

How to build a private pay practice

Mental and behavioral health providers thrive at private pay practices that are out-of-network with insurers. Here's how to do it:

Aug 5, 2020

Connor McGann

Why niche practice and out-of-network go hand-in-hand

Why do out-of-network and practice niche go so well together? Here's how OON providers succeed with specialties.

Jul 20, 2020

Connor McGann

The sight of network freedom: Eye care providers embrace out-of-network

We think we know who's setting off all the fireworks: Eye care providers embracing the freedom they find out-of-network.

Jul 2, 2020

Connor McGann

Vision plans vs. medical insurance: What ECPs need to know

Can your patients use medical coverage for any eye care visit? Is vision insurance OK for any eye condition? We have more here!

Jun 24, 2020

Connor McGann

How to be an out of network vision provider

Vision insurance is a little different - so how do eye care professionals become out-of-network providers?

Jun 17, 2020

Connor McGann

The case for starting a cash-based physical therapy practice

Cash-based PT is increasingly popular among physical therapists—but why? We break it down here.

Jun 4, 2020

Connor McGann

TRICARE for providers: A guide to military health insurance

Our guide to TRICARE⁠—health insurance for active duty service members, retirees and their families.

May 22, 2020

Connor McGann

Physical therapy's role in COVID-19 recovery

Physical therapists are playing an essential role in COVID-19 recovery. Here's how.

May 15, 2020

Connor McGann

What is your practice's business recovery plan?

We're entering a challenging environment, but with the right preparation, planning, and changes your practice can maintain success or even grow.

May 12, 2020

Connor McGann

State-by-state coronavirus eviction and rent relief measures

A list of eviction and rent relief measures implemented by states and localities in response to the coronavirus pandemic.

Apr 29, 2020

Connor McGann

Negotiating lower rent for your business

Does your medical practice need rent relief? Here are tips for negotiating rent relief with your landlord amid the coronavirus pandemic.

Apr 23, 2020

Connor McGann

What happens when a former employee files for unemployment

Here's a primer for business owners on unemployment from an employer's perspective, what it is and what happens when a former employee files.

Apr 16, 2020

Connor McGann

100 topic ideas for eye care practice marketing content

Marketing content can help you connect with your community and build stronger relationships with patients. Here are some topic ideas to get you started.

Apr 10, 2020

Connor McGann