Spyglass | The voice for innovative independent optometrists and opticians

Spyglass

Anagram’s perspective on the vision care industry.

Anagram’s perspective on the vision care industry.

Featured

Evaluating your online presence

Evaluating your online presence

Having the right tools available to your prospective customers tells them that your office is modern, convenient, and concerned with their experience before they even have to call your office.

Recent

The New Consumer

If the only constant is change, how do you recognize which changes you need to make to keep up with the times?

Lowering your prices does not win you more contact lens sales - here's why

Dispelling common misconceptions about why your practice's contact lens capture rate is lower than it could be.

Bringing local back

Carrying American made eyewear is one approach that is very much within your control, continue reading to learn just some of the impacts making this one change can have.

Trending

ZEISS vs. Varilux progressive lenses

Interested in selling independent eyewear such as ZEISS? We can help you get started by providing comparisons to common good, better, best Varilux progressive lenses.

Comparing Nikon progressive lenses and Varilux progressives

Nikon is relatively new to The States while Essilor's Varilux has proven to be THE dominant lens player over the last few decades. The question is: how do they compare?

How to become an out-of-network provider

Our complete guide to dropping vision plans and becoming an out-of-network provider.

Topics

Practice Management + View All

Lowering your prices does not win you more contact lens sales - here's why

Dispelling common misconceptions about why your practice's contact lens capture rate is lower than it could be.

Bringing local back

Carrying American made eyewear is one approach that is very much within your control, continue reading to learn just some of the impacts making this one change can have.

Making your frame selection work for you

The frame inventory isn’t just a significant expense in every eye care practice, it’s also a series of decisions that deserve more attention and intention.

Independent Eye Care + View All

Unplugging from vision plans with ODs on Finance

Watch as we discuss the problem with vision plans, how to drop them and how you can guarantee success out-of-network.

Earn a few dollars more: What is independent eye care?

The obvious answer? Independent eye care is any practice that is owned locally and isn’t subject to corporate rules or limitations. But we think it's more than that.

A price list full of dollars: But not much sense

Price lists negotiated between vendors and optical buying groups or alliances can help ECPs control costs. But how do you find one?

Partner Articles + View All

Contact Lenses and The Walk Problem

Whether it's streaming media, meal kit deliveries, or curated boxes of stuff, almost all of your patients have an optional monthly subscription or two; apply this to your eye care practice and stop the walk problem before it starts.

Quality eye care: Doing the math

ODs and ECPs are faced with a significant number of competing forces, how can one navigate these while still running a successful, effective, patient centric practice?

Staffing optometry: Adapting to the Great Resignation

The Great Resignation is presenting problems for all kinds of business. Optometry staffing has become increasingly difficult. But what if the solution didn't include hiring?

Marketing + View All

Evaluating your online presence

Having the right tools available to your prospective customers tells them that your office is modern, convenient, and concerned with their experience before they even have to call your office.

The New Consumer

If the only constant is change, how do you recognize which changes you need to make to keep up with the times?

Patients need sunwear and want style - here’s how you deliver both

What small changes can you make to your marketing, social media, and practice operating procedures to change the situation from an opportunity to a profit center?

Industry Updates + View All

What it means: HMSA drops vision plan and brings EyeMed to Hawaii

HMSA is dropping its vision plan in favor of EyeMed. What does HMSA bringing in an outside vision plan mean for your practice and your patients?

Diversity in optometric care: Striving toward equitable eyecare

In order to improve diversity in optometry, we should focus on serving underrepresented areas, and new optometrists can help lead the charge.

Prosper + View All

5 ways to prosper with Prosper

Anagram Prosper is here. But how do you use it? We break down how to prosper with Prosper here.

Introducing Prosper: Offer patients instant rebates for free

Instantly generate rebates for patients on eyewear you're already selling!

The good, the bad and the ugly of rebates

Rebates have the potential to strengthen patient relationships and boost sales. Unfortunately, most rebates are set up to be a hassle. So how can ECPs make sure rebates work for their patients?

Company Updates + View All

Vision Expo East 2022: Eye care returns to New York City

Vision Expo East was back in New York City in 2022. So how did it go? Read more to find out through Anagram's eyes!

What we're thankful for at Anagram

At Anagram we're grateful for a lot of things this year. Here are a few of them.

Patch is now Anagram: What the new name means

Patch is now Anagram. What does that mean? Click here to find out...

Even More

How your website can help you increase your new patient reach

Comparing Varilux and Shamir progressive lenses

For the love of optical: Online buying habits and private practice

Finding purpose and support: An antidote to burnout

Unplugging from vision plans with ODs on Finance

Understanding near variable focus lenses and task eyewear

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