8 eye care marketing ideas to light up your practice this holiday season!

'Tis the season to sleigh the competition and spread some holiday cheer at your practice! Check out these eight simple marketing ideas to glow-up your practice like Rudolph's nose
Published 11.15.2023

Jingle All the Way charity drives:

  • Partner with a local charity and encourage your patients and customers to donate toys, food, or winter clothing to your practice in exchange for special deals or promotions. Everyone likes to feel good, look good, and do good this time of year!
  • Host a festive open house with "Sleigh Bells & Spectacles," complete with hot drinks, seasonal snacks, and exclusive offers.

Spec-tacular Gift Certificates:

  • Promote gift certificates for eye exams, glasses, or contact lenses as the perfect "eye-deal" holiday gifts.
  • Wrap it up with holiday-themed packaging and offer a discount on gift certificates purchased with cash. This is a great way to mitigate credit card processing fees and pass the savings onto your patients!

Deck your halls!

  • Festive decorations, christmas music and candy canes make for a holly jolly atmosphere.
  • Host a "Spectacle Sparkle" decoration contest for your staff and patients.
  • Have an Ugly Christmas Sweater contest with your team and customers, invite them to show out in their Christmas worst! Maybe the winner gets some cool eyewear to celebrate!

Slay Social Media:

  • Run contests like "Frosty Frames Friday" on social media.
  • Share eye-catching tips for winter eye care and holiday eyewear fashion.

E-blasts of Joy:

  • Send out newsletters with holiday info, promotions, and tips for winter eye wellness.
  • Gift email subscribers with exclusive holiday offers – because they're on your "Nice List."
  • If you’re feeling grinchy, send some coal to those customers whose hearts might need to grow a couple sizes!

Seasons Meetings:

  • Partner with local businesses for merry cross-promotions (think frames with a side of cocoa from the local café).
  • Bundle up with your chamber of commerce to create partnerships to carry you into next year.
  • Sponsor a local holiday event or parade – your presence in the community shines throughout the year, but never as brightly as during the holidays!

Make your Website a Winter Wonderland:

  • Update your website with a twinkling holiday theme and feature promotions that'll make visitors say, "Oh, eye want that!"
  • Offer online scheduling – because booking an eye exam should be as easy as making a snow angel. (Protip: you should be doing this all year round, but now’s as good a time as any to start!)

Holiday Cards:

  • Send personalized holiday cards to your patients, thanking them for making your practice merry and bright.
  • Include a small gift, like a branded lens cleaning cloth, because clear vision is the best gift of all.

Put on your festive frames and let the holiday magic begin at your practice! 🎄✨

Steve Alexander
Steve Alexander, Head of Growth
Steve Alexander has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud. For the last two years, Steve has been Head of Marketing and Partnerships at Anagram, an industry leading tech platform driving change in Eye care with the explicit focus of increasing price transparency, private pay business, and improving the lives of patients and the people who serve them.

Related Articles