Many eye care practices reach a point where the schedule is so packed that coming up for air to work on the business is impossible because all your energy is spent working in the practice. This has become something of a trope in eye care conversations everywhere, but how do you address that problem?

Growing into and maintaining a successful optometric practice is much more complex than simply finding and taking care of patients.

It has become more apparent by the day that private eye care practitioners can no longer rely on “if you build it, they will come” as a growth strategy. Even less reliable is the adage, “if they come, they will purchase”.

In-network, out of network, opt-out, Open Access - as an eye care professional, one of the most important decisions you'll have to make for your practice lies not in whether or not to participate in vision plans, but how you choose to do that.

A letter from Anagram co-founder and CEO, Jeremy Bluvol

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